Car Rental in Wisconsin
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Cheapest car rental rates
Dane County Airport Area
Economy
Kia Rio or similar
$55.30 per day
Milwaukee General Mitchell International Airport
Compact
Ford Focus or similar
$58.17 per day
Milwaukee General Mitchell International Airport
Intermediate
Midsize (Nissan Sentra) or similar
$58.63 per day
Waukesha County Airport (UES) Area
Full-size
Toyota Camry or similar
$64.22 per day
Most popular car rental deals
Appleton International Airport
Standard Regular Cab Pickup
Toyota Tacoma or similar
$77.76 per day
Appleton International Airport
Premium
Nissan Maxima or similar
$91.63 per day
Dane County Airport
Full-size Elite
Audi A5 Sportback or similar
$95.99 per day
Milwaukee General Mitchell International Airport
Luxury
Luxury (BMW 3 Series) or similar
$70.37 per day
The above prices are only approximate and were last updated at 10:38 PM on 3/27/25. Prices may vary based on the booking dates, length of rental, and car class.
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Travel information
Languages
English
Currency
USD
Drive on
Right-hand side
Country code
+1
Average car rental price
$72 per day
Average car rental length
6 days
Speed limit within town
56 km/h or 35 mph
Speed limit out of town
72 - 112 km/h or 45 - 70 mph
Acceptable limit of BAC
0.08%
Average gas price
$0.93 per liter or $3.52 per gallon
Lowest gas price
$0.74 per liter or $2.80 per gallon
Highest gas price
$1.38 per liter or $5.22 per gallon
The 5 most popular locations in Wisconsin
Map of car rental locations
What is the cheapest month to rent a car in Wisconsin?
The cost of renting a car in Wisconsin varies by season. The table and graph below can help you find the best time of year to save on a rental car.
Average rental costs per day in Wisconsin
The cheapest month of the year to rent a car in Wisconsin is February — when rental costs average $34.38 per day. This is 32% cheaper than the yearly average and 55% cheaper than renting a car in June (when prices average $75.73 per day).
This information can help you identify the low season. But these are only average numbers. How much your car rental will cost will depend on the type of vehicle you rent, how long you’ll rent it for, and how far ahead you book. Simply enter your dates in the form at the top of the page to see the exact prices.
This information can help you identify the low season. But these are only average numbers. How much your car rental will cost will depend on the type of vehicle you rent, how long you’ll rent it for, and how far ahead you book. Simply enter your dates in the form at the top of the page to see the exact prices.
What’s the average rental length in Wisconsin?
How long renters typically keep their vehicle sometimes varies depending on the time of year. Travelers tend to keep their rental cars longer in February — an average of 8 days. They tend to keep them for a shorter time in August — an average of 4 days.
Average number of rental days in Wisconsin
What's the most popular month to rent a car in Wisconsin?
Based on how many customers search for a car in Wisconsin, the most popular month is March, while the least popular is June.
Monthly searches in Wisconsin by pick-up date relative to the average
Car rental information
| Car rental locations | 26 |
| Airport locations | 8 |
| Popular suppliers | Dollar, SIXT, Alamo, Hertz, Avis |
| Popular car categories | Large cars, SUVs, Medium cars, Small cars |
| Lowest price | $55 per day |
| Cheapest supplier | Avis |
Most popular car models of rental suppliers
| Rental Supplier | Model | Doors | Luggage | Type |
|---|---|---|---|---|
| Dollar | Mazda 3 | 2 | 2 | Large cars |
| Dollar | Ford Focus | 3 | 2 | Medium cars |
| Dollar | Volkswagen Jetta | 2 | 2 | Large cars |
| Dollar | Chevrolet Malibu | 2 | 2 | Large cars |
| Dollar | Chevrolet Spark | 2 | 1 | Small cars |
| Dollar | Nissan Rogue | 5 | 3 | SUVs |
| Dollar | Honda CR-V | 5 | 3 | SUVs |
| Dollar | Volkswagen Jetta | 4 | 2 | Large cars |
| SIXT | Full-size (Toyota Camry) | 4 | 2 | Large cars |
| Dollar | Honda Civic | 4 | 2 | Large cars |
Car rental statistics
Highest-rated company
Dollar
8.5 / 10
Lowest-rated company
Thrifty
7.7 / 10
Total rental companies
9
Average daily price
$71.50
Lowest daily price
$55.30
Total cars available
1272
Top 9 suppliers in Wisconsin in 2025
Dollar
4 locations
$58 - $144
SIXT
1 location
$58 - $107
National
8 locations
$76 - $228
Hertz
7 locations
$76 - $228
Alamo
5 locations
$72 - $199
Avis
22 locations
$55 - $951
Budget
22 locations
$61 - $643
Enterprise
8 locations
$75 - $206
Thrifty
3 locations
$75 - $206
Awards
World Travel Tech Awards - World's Best Car Rental Booking Website 2023
World Travel Tech Awards - World's Best Car Rental Booking App 2023
Magellan Awards Gold Winner 2023
Travel & Hospitality Awards 2021
FT 1000: Europes Fastest Growing Companies - Top 300 Companies 2021
FT 1000: Europe's Fastest Growing Companies - Top 100 Companies 2020
Uzakrota Travel Awards - World’s Leading Car Rental Website 2022
Inc. 5000 Europe - Top 500 Companies 2019
Trustpilot - Top 10 Car Rental Agencies
SimilarWeb - Top 50 Car Rental Websites
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